Rules & Regulations

Safeway "100,000 AIR MILES® reward miles Weekly Giveaway" Contest

1. Safeway "100,000 AIR MILES® reward miles Weekly Giveaway" Contest will commence on October 21, 2011 and will operate through close of business on November 10, 2011 in all Safeway stores throughout British Columbia, Saskatchewan, Alberta, Manitoba and Ontario. The Contest is open to residents of the above provinces who are over the age of majority according to the laws of the province in which they reside. 2. You will receive one (1) automatic entry into the Weekly draw when you swipe your Safeway Club Card together with your AIR MILES Collector Card with every purchase during the Contest period. You will also receive one (1) bonus entry each time you purchase a participating product between October 21 and November 10, 2011 and swipe your Safeway Club Card together with your AIR MILES Collector Card. All entrants must have a free Safeway Club Card and an AIR MILES Collector Card to be eligible to win a prize in the Safeway "100,000 AIR MILES® reward miles Weekly Giveaway" Contest. 3. No purchase necessary: If you do not wish to make a purchase, you may swipe your Safeway Club Card at the Customer Service Desk at any participating store. If you do not have a Safeway Club Card, you may apply for a free card at the Customer Service Desk at any participating store. If you do not have a Safeway Club card with you, you may use your home telephone number to enter, if it has been linked to your Safeway Club Card. Your entry is automatic and limited to one entry per household / per day. 4. Prizes: There will be three (3) prizes of one hundred thousand (100,000) AIR MILES reward miles. One (1) prize will be awarded for each weekly contest period running Friday – Thursday during the contest period: Contest Period # 1: Friday, October 21, 2011 – Thursday, October 27, 2011 Contest Period # 2: Friday, October 28, 2011 – Thursday, November 3, 2011 Contest Period # 3: Friday, November 4, 2011 – Thursday, November 10, 2011 Prizes must be accepted as awarded and are not transferable or convertible to cash. The approximate retail value of the AIR MILES® reward miles prize depends on the chosen method of redemption and available reward options at the time of redemption. If redeemed for flights (950 reward mile minimum required for flight redemption), value depends on destination chosen, date of travel and use of multiple carriers or suppliers. For example, one return economy flight from Toronto, Ontario to Winnipeg, Manitoba is 1750 AIR MILES reward miles and has an approximate value of $525.00 (Canadian) excluding taxes. Winner must pay applicable taxes, related transportation fees, governmental levies, excess baggage and other non-ticket costs. The value of AIR MILES reward miles redeemed for non-flight reward options depends on reward options in effect at the time of redemption. The AIR MILES reward miles prize is subject to the terms and conditions of the AIR MILES Reward Program as amended from time to time. The AIR MILES reward miles prize is not transferable or convertible to cash and must be accepted as awarded. 5. Odds of winning any prize when entering by using a Club Card are dependent upon the number of entries received. 6. A random draw for each weekly prize (as stated above) from all entries received on or before the contest period end date will be made electronically on the below noted dates at the Safeway Head Office, 1020 - 64th Avenue N.E., Calgary, Alberta T2E 7V8. Contest Period # 1: contest draw Wednesday, November 2, 2011 Contest Period # 2: contest draw Wednesday, November 9, 2011 Contest Period # 3: contest draw Wednesday, November 16, 2011 7. If a potential winner of AIR MILES reward miles is not an AIR MILES Collector, he/she may enroll in the AIR MILES Reward Program by visiting airmiles.ca or by applying at the Safeway Customer Service Desk. By enrolling to become an AIR MILES Collector you agree to be bound by the terms and conditions of the AIR MILES Reward Program as amended from time to time. 8. Entrants, by their participation, and winners, in accepting their prize must, agree to waive any and all claims of liability against Canada Safeway Limited, LoyaltyOne, Inc. and any of their affiliates, agencies, representatives and employees from any accident, loss or injury occurring from this Contest or in any way related to the prize/discount or use thereof. Prize winners will be asked to complete a Release and Declaration of Compliance with these Rules, which must be completed, signed and returned before the prize can be awarded. 9. No correspondence will be entered into except with winners. Canada Safeway Limited is the sole judge and their decision about any aspect of this contest shall be final and binding. By accepting a prize, winners agree to the use of their name, photograph or video in any advertising or publicity associated with this contest, solely at the discretion of Canada Safeway Limited. Only residents of British Columbia, Alberta, Saskatchewan, Manitoba and Ontario are eligible to win. 10. Canada Safeway Limited will not be responsible for any event which may affect store operations, and thereby force the contest to cease operations either temporarily or permanently. Canada Safeway Limited shall not be responsible for any electronic network, computer problem or any other technical error or malfunction of any kind. 11. Canada Safeway Limited, their employees and/or members of their immediate families living in the same household are not eligible to participate in the Safeway "100,000 AIR MILES® reward miles Weekly Giveaway" Contest or win prizes. 12. Privacy Clause: Canada Safeway Limited respects your right to privacy and will use your personal information only to conduct the Contest and for the purpose as described in paragraph No. 9 of these Rules. Information collected is used solely to administer the Contest and is not sold, transferred, rented or loaned to any third parties. No correspondence will be entered into except with winners. 13. Eligible purchases include any items for sale at Canada Safeway Limited stores except prescriptions, diabetes merchandise, insulin pumps, insulin pump supplies, tobacco, transit passes, postage stamps, event tickets, fuel purchases, enviro levies, recycling fees, bottle deposits, floral deliveries, custom specialty orders, all gift cards and sales tax. Not valid at Safeway Liquor stores or Safeway Gas Bars. 14. Qualifying prize claims will be verified and prizes will be awarded to confirmed winners. In order to win, prize claimants must first correctly answer a mathematical, skill-testing question and sign a standard liability/publicity release. 15. The contest is managed by Canada Safeway Limited. LoyaltyOne, Inc. is in no way connected to the management of this contest.

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